a new product marketing challenge

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Pantyhose, tights, stockings, nylons are the genre-- they  have always been an article with a  split personality of perception, a contradiction of purpose, a dual nature. They are superficially a  mainstream fashion article of apparel  with an underlying tacit appeal fetish and sexual  appeal to millions of women and men.   A woman's legs and feet are widest and most universally  sexually attractive female feature to men, as well as to women.  

A veiled glimpse of the forbidden fruit, as well as make-up for flawless looking legs.  

While hundreds of millions pairs of pantyhose are sold worldwide each year, some of the demographics are still unknown, and can only be postulated by the manufacturers and sellers.

While America has clearly become the most casual culture favoring athleisure attire, the Asian cultures are still more formal and businesslike... with proper office and business apparel dress codes. Asian businessmen not dressed in suits and ties, are not taken seriously. 

Most (if not all) worldwide and international airlines have formal dress codes requiring skirts and hosiery for female flight attendants.  Some U.S. carriers, out of deference to not only the current norms, but to the 1990's changes to Federal law construing the mandatory wearing of skirts or dresses and hosiery, to be gender discrimination, have adopted a pants option for females.