The universal axiom "necessity is the mother of invention" usually holds to be true!
Impulse item sales generate a huge amount of revenue for big box and chain retail stores. Customers enter with the intent and purpose of purchasing, and while they're shopping, many are also scanning the impulse items (some would call them either travel-sized, or novelty items), to jog their perception of noticing something handy else they need, or could use.
The travel-sized are also considered testers, a product that a shopper doesn't want to fully commit to purchasing a full retail sized, just a lower cost sample, or more a matter of convenience and transportability.
The point-of-purchase check-out queues that generate the most customer views,
and a retailer opportunity to merchandise unique inexpensive "travel sized" or convenience sized impulse items and novelties in the most advantageous locations, where the shoppers are scanning them-- looking for something that catches their eye and engages their perception of usefulness or need. This can be based on their past experiences of need, or the potential usefulness in the future. Part of that equation, are the smaller convenient sizes, as in the ubiquitous Tide Stain Remover pencils, Shout, or the Off! Insect Repellent. There are numerous products like those, shampoos, deodorants, moisturizers, etc, shave creme in travel size bottles... and they all sell.
We have real world experience in actually needing something, a common essential items-- liquids like alcohol, nail polish remover, hydrogen peroxide, or even Witch Hazel... while traveling, or on the go
But a need for a few drops... not 16 ounces... and those buyers will forgo the purchase of a standard sized bottle, rather than having to carry it around. They are essential liquids, but lack the convenience of transportability.
Then, we have newly developed products that are uniquely utilitarian, and convenient products that are packaged in travel sized lip gloss/mascara-sized tubes, some of them common products, which will be in our cost-effective Liqui-Sensials ™ line, and others that are unique compositions, formulated for such occasional events when the specific need arises, and convenient enough to have available immediately on the spot:
The Liqui-Sensials ™ product line contains 3 or 4 common products-- that would be similar in concept to the ubiquitous travel-sized mini hand sanitizers, shampoos, moisturizing hand cremes, deodorants, toothpastes, etcetera:
While some of these products do come in mini-towelette packs, these are more useful and offer the user a greater volume and utilization. They will be packaged in
50mL PET tubes, and contained in a clear polypropylene plastic reusable travel case, as an added transportability feature.
Conversely, rather than selling individual vials or bottles of essential liquids, they will be packaged in a kit... Liqui-Sensials™ with a MSRP of $9.99. Or with an additional small pump container of baby-oil, for $12.99.
a product to stop fabric snags becoming holes, runs, or loose hems, to stop snags in pantyhose/tights to stop runs; or a product to stop bleeding (and pain) from minor razor nicks, scratches or cuticle cuts. These are novel products that have never been produced before, and products that most people have previously needed, and can therefore relate to in their hierarchy of impulse of present or future usefulness.
The key to the sales are price related-- $9.99 or less.
Synergy Impulse Marketing has their own filling equipment in Phoenix Arizona, and is able to fill smaller volume bottles and tubes- lip gloss tubes from 3.5ml to 6ml, and larger. The bottles and tubes obviously made in China, however filled with compositions made in the U.S.
Our Products
Some are specialty items targeted at women, however there isn't a woman in the world that can't tell you that the home remedy for snagged or run pantyhose is clear nail polish, or hair spray. Really? How many women carry around a can of hair spray or a bottle of clear nail polish.
One of our products, Pantyhose Run-Stop™ is the proverbial "better mousetrap", and tights and pantyhose are now making a fashion resurgence. Every woman who wears hosiery, is a potential and likely purchaser. The inviscid polyacrylate solution, permeates textiles and dries invisibly, however microscopically bonding the knitted threads to each other. It comes in a dual vial container with nude and black colored stockings.
It is a perfect "no brainer" as an impulse buy product as hosiery and tights fashion has exploded, as it is inexpensive and solves a well known problem or runs or snags that resonates with women almost universally. The only consideration will be "will it be useful for the next time I wear pantyhose or tights?
A simple and inexpensive little product, incubated from recognized need, that solves those minor annoyances in life of loose threads and decontrtucted hems, and material that frays around the edges from chafing.
When applied to a woven or knitted textile, it absorbes invisibly into the fabric, and bonds the fibers together which prevents further unraveling and material deconstruction. It is not a fabric adhesive, it is a waterproof fixative, which will survive the washing machine.
Styptic pencils are an antiquated product left over from from the 1920's and earlier, when men were shaved with a straight razor, and women didn't shave. It was aluminum sulfate pressed into a pencil.
Our product is light years ahead, combining all the active ingredients of stopping the bleeding (hemostatic) from small cuts, nicks, abrasions, or kitchen misfortunes when slicing something too closel. It numbs the wound with lidocaine, uses the antiseptic qualities inherent to the natural Witch Hazel, and using a space age polymer binder to deposit a thin film or coating over the wound, as a bandage to seal out germs that cause tiny cuts to turn red and/or inflammed.