The universal axiom "necessity is the mother of invention" usually holds to be true!
Take for instance our innocuous little products, born from a recognized need... in this case, the insufferable nuisance of the vulnerability and propensity of pantyhose to snag, catch, and run in the slightest blink-of the eye.
Such fashion catastrophe been the bane of women since the invention of nylon, and nylon stockings in the early 1940's.
This is something that can occur from the delicate nylon filaments contacting jewelry, velcro, a hang-nail or rough un-filed fingernail, or just someone stepping on your toe! And it can cause immediate angst, frustration, and disruption of a woman's confidence in her being immaculately "put-together" in her perfect outfit. There are still millions of women worldwide who wear (and enjoy) pantyhose and tights. Although the casual American population favors athleisure attire, pantyhose and tights still have a substantial following-- whether they be worn for everyday business, professional, or corporate dress code office wear, hostess or flight attendant uniforms, or simply for fashion or pleasure.
The epiphany and genesis our unique little product, occurred when I was getting ready for a wedding, and I snagged a brand new $30 pair of designer pantyhose right out of the package... UGH! It was a tiny snag, but it was the only pair I had, so I started looking for clear nail polish to repair the snag... but clear nail polish is the aesthetic kiss of death! It is an obvious and unsightly shiny glob, and will adhere to the skin-- being impossible to remove, and destroying the hose.
Since this occurred while I was home, I enlisted my husband's assistance in solving this immutable and endemic problem... as he is the consummate "gluemeister", the McGuyver of adhesives... with a workbench full of glues, adhesives, and sealants. He had been experimenting with polymer sealants and additives to apply to his long sleeved "weekender" tees (the only thing he ever wears), as the crew-necks always fray from rubbing against his beard or neck.
Lo and behold, the solution worked, and my designer pantyhose survived that outing, as well as several more, and the concept of Pantyhose Run-Stop as a marketable product was hatched. He had "discovered" the right formulation of an aqueous polymer that permeated the fabric, bonded or welded the threads together, and dried transparently and invisibly without any trace of a patch or glob.
Since most of the incidents of women running their pantyhose happen while "on the run", the need for triage is immediate to halt the spread of a run, we needed to develop an easily transportable container/applicator, and the lip-gloss/ mascara tubes were adapted for such purpose, that could conveniently and unobtrusively be carried in a purse along with make-up. While the clear solution does dry transparently, it does have a light "halo" where it is deposited on the nylon mesh, so pigments were added for both dark or black pantyhose, as well as a fleshtone pigment, although the "original" untinted composition works extremely well.
So the "original" un-tinted formula was used in our second product-- Fabrix Fray-Fixer ™ (my husband's "brain child"), also packaged in a mascara tube for convenience and "travel-sized" transportability. But instead, it has an applicator brush, and is convenient to carry in a purse or overnight kit. It can be handy for a variety of uses-- including pantyhose, as well as securing any hem or cuff stitching that is unraveling or becoming undone.
A simple and inexpensive little product, incubated from recognized need, that solves those minor annoyances in life...
It is a perfect "no brainer" as an impulse buy product , as it is inexpensive and solves a well known problem that resonates with women almost universally. The only consideration will be "will it be useful for the next time I wear pantyhose or tights?
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